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FLIR Releases Brickstream People Counting Sensor with Staff Filtering Feature

FLIR Systems today introduced the latest generation of the FLIR Brickstream 3D Gen 2 people counting sensor. This new model features an employee filtering feature designed to offer retail and shopping companies with more precise customer visitors data and sales conversion metrics.

The employee filtering feature makes use of a combination of Bluetooth Low Energy (BLE) technology and employee-worn tags to automatically determine and remove staff from customer counts, a process that may otherwise be manual or lacking in retail environments today.

Retail people counting devices are mainly located above store entrances, making the Brickstream 3D Gen 2 with Employee Filtering ideal for environments where workers, like greeters and safety guards, are located close to doorways or where they continuously enter and exit. Worker filtering is also best for luxury retailers where foot traffic is lower and including even a few employee counts can skew conversion metrics. The employee filtering function is enabled via a small, concealed BLE tag worn by workers and registered to the sensor. The sensor automatically identifies employees when entering or leaving the shop without any manual action. With its patent-pending mix of BLE tag sensor technology, the Brickstream staff filtering function identifies employees more reliably. Retailers access the counts either immediately using the FLIR Brickstream consumer interface, or via integration with their retail analytics software.

The Brickstream 3D Gen 2 with Employee Filtering is now out there for purchase via established FLIR Brickstream distribution companions. Staff filtering is also available for Brickstream 3D+ clients. Brickstream 3D+ prospects can contact their distribution associate for details on how to enable the new function.

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Jeanne Lussier

Jeanne is a contributing author and editor for the sensors and controls column. Being an electrical engineer her knowledge in this area is vast, and that benefits her a lot. And her writing is without any doubt very interesting and full of information. She writes about the progression of the sensor and controls sectors which is evolving to a mass industry currently.

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