Japan Display, the struggling manufacturer and vendor of mobile screens to Apple, says it has a year before it has to decide on whether to take a leap on next-gen organic light-emitting diode displays (OLED).
While OLED panels are thinner, more energy-efficient, and offer greater contrast, JD’s liquid crystal screens will maintain a price advantage that keeps them competitive in smartphones by 2021, the company’s new Chief Executive Officer (CEO) Minoru Kikuoka stated in an interview. He expects a more decisive shift to the latest technology might occur in that point period, declining to elaborate on plans of specific clients.
When Apple released its first OLED iPhone in 2017, it was seen as the start of the top for the LCD’s long reign. For Japan Display, which depends on Apple for a big portion of its income, that spelled trouble because the corporate was falling behind in the development of the brand new screens. However, the iPhone X, which used an OLED screen from Samsung Electronics Co., didn’t sell as anticipated; Apple followed up a year later with an LCD-based device to its family with the iPhone XR — leaving the Japanese firm some room.
With the smartphone industry plateauing and fancier screens failing to boost demand from users already content with their present devices, value for cash has once again risen in significance for people contemplating a brand new purchase, per the CEO.
Apple’s 2019 phone lineup contains one LCD model — the iPhone 11, which Apple rolled out at a starting value $50 lower than its predecessor — and the corporate plans to add one more in the first half of 2020 to replace the aging iPhone 8.