Comcast Thursday will reveal details of Peacock, its late entry into the streaming wars, as it controls its NBC Universal library and invests in new content in an effort to capture viewers dropping cable TV.
At a presentation to investors, held in New York’s 30 Rockefeller Plaza, Comcast is anticipated to provide pricing details for Peacock, which will carry advertisements and roll out in April with 15,000 hours of content, together with full series of NBC reveals such as “Cheers,” “30 Rock” and “Parks and Recreation.”
The company may focus on a plan to launch an international news service created by NBC Information and the news division of Sky, which Comcast Chief Executive Brian Roberts talked about on an April earnings call.
Peacock will be one of the last entries in the crowded streaming panorama, ruled by Netflix and including Walt Disney’s Disney+, Apple’s Apple TV+, Amazon’s Amazon Prime Video, Hulu, and ViacomCBS’ CBS All Access.
Unlike the vast majority of those companies, which make money from subscription revenue, Comcast is selling advertisements against its shows.
Peacock, a nod to NBC’s brand, will be free for Comcast customers and be available to other customers for a tiered monthly fee – the details of which will be declared Thursday.
Among the existing streaming services, only Hulu is advert-supported, although an advert-supported model of HBO Max is anticipated in 2021.
By incorporating advertisements in Peacock, Comcast will have the ability to provide the service at a cost Chief Financial Officer Mike Cavanagh described as “smart.”